Astepro
It’s Faster Bro
2024

Astepro is the new allergy spray on the block with a straightforward claim to fame: it works 8x faster than its main competitor Flonase.

So how do you introduce a product with little to no name recognition AND communicate its faster than Flonase? With a simple and infectious mnemonic that rolls off the tongue.

Astepro. It’s faster bro.

Agency: Energy BBDO

ECD: Andrea Siquiera

CD: Lucas Owens

ACD: Abigail Chieppa

Sr. Copywriter: Peter McCormick

AD: Alesandra Coloma

Director: Timmothy Kendall


The advertising god giveth…

The advertising god taketh…