Astepro
It’s Faster Bro
2024
Astepro is the new allergy spray on the block with a straightforward claim to fame: it works 8x faster than its main competitor Flonase.
So how do you introduce a product with little to no name recognition AND communicate its faster than Flonase? With a simple and infectious mnemonic that rolls off the tongue.
Astepro. It’s faster bro.
Agency: Energy BBDO
ECD: Andrea Siquiera
CD: Lucas Owens
ACD: Abigail Chieppa
Sr. Copywriter: Peter McCormick
AD: Alesandra Coloma
Director: Timmothy Kendall
The advertising god giveth…
The advertising god taketh…