Bepanthen
Skin Like Me (Muestra tu Marca)
2024
Awards
2x Cannes Shortlist
Scars, burns, eczema aren’t just felt on the skin. They affect us on an emotional level – especially for children, 70% of which experience bullying because of skin conditions. Bepanthen, the brand that’s been healing skin for over 70 years, has finally started to heal what’s underneath, helping change the narrative of what a skin condition means.
Agency: Energy BBDO
CCO: Josh Gross
ECD: Andrea Squiera
CD: Ricardo Selgado, Murilo Santos
Sr. Copywriter: Peter McCormick
Art Direction: Caitlin Madlinger
Design: So A Ryu, Anna Gainer