Bepanthen
Skin Like Me (Muestra tu Marca)
2024

Awards

2x Cannes Shortlist

Scars, burns, eczema aren’t just felt on the skin. They affect us on an emotional level – especially for children, 70% of which experience bullying because of skin conditions. Bepanthen, the brand that’s been healing skin for over 70 years, has finally started to heal what’s underneath, helping change the narrative of what a skin condition means.

Agency: Energy BBDO

CCO: Josh Gross

ECD: Andrea Squiera

CD: Ricardo Selgado, Murilo Santos

Sr. Copywriter: Peter McCormick

Art Direction: Caitlin Madlinger

Design: So A Ryu, Anna Gainer