Jack Daniel’s
Make It Count
2023 - 2024

Jack Daniel's is a copywriter's dream to write for, and a great excuse to incorporate a glass of whiskey into my “process.” Below is a collection of OOH, print, and digital headlines I wrote for our good friend Jack.

Agency: Energy BBDO

ECDs: Jonathan Fussell, Robin Laurens

ACDs: Victor Ferreira, Jess Marques

Sr. Copywriter: Peter McCormick

Design: So A Ryu, Tess Barnes, Sam Green

OOH Location: Las Vegas
Event: F1 Grand Prix 2023

OOH Location: London Underground
Event: November Daylight Savings 2023

Vegas Golden Knights

In-stadium copy to celebrate the Vegas Golden Knight’s first Stanley Cup victory, and to kick off the 2023-2024 NHL season.

Southwest

OOH and digital placements for Las Vegas, Denver, and Arizona.

Baseball

Signage at baseball parks to celebrate opening day of the 2024 MLB season.