Potbelly
TV Campaign

2024

Sure, you could have a big complicated brand strategy for a fast-food sandwich joint. But sometimes “sandwich = hot” is enough.

We did a lot of exploration of what “hot” means – like talking sandwiches giving their “hot takes” or snowmen melting from eating toasty subs. But nearly 100 scripts later and lots of headaches in-between, we landed on three spots that were more grounded and based in reality.

Agency: Energy BBDO

GCD: Lucas Owens

Sr. Copywriter: Peter McCormick

ADs: Alessandra Colmes, Justin Lindberg

Jr. CW: Sarah Abrams

Producer: Grace McGreevy

Director: Tom Morris


TV