The General
Wave 2 Campaign
2023

Allow me to reintroduce you to the short king himself… The General.

No, this isn’t the PS2 graphics General you once knew. He’s had a major glow up since those days, and I’m lucky to be a part of this new era. 

The message from The General is simple: he gives you a break on car insurance with flexible payment options. As the main copywriter on the account, I got to write and help produce three TVC spots + social content for the year.